Custom Events

Track app-specific actions that are relevant to your marketing team.

When to Use Custom Events

Custom events are useful when:

• Marketing wants to trigger automation campaigns based on specific user actions
• You need to track app-specific flows or interactions
• Users interact with promotional content or special features

Examples:

• User signs up for a promotion
• User completes onboarding
• User enables notifications
• User refers a friend
• User uses a specific feature

Tracking Custom Events

Ometria.trackCustomEvent('promotion_signup', {
  promotionId: 'summer-sale-2024',
  source: 'homepage-banner',
});

Parameters

Parameter	Type	Required	Description
eventType	string	Yes	Custom event type identifier
additionalInfo	object	No	Additional data about the event

Examples

Promotion signup:

Ometria.trackCustomEvent('promotion_signup', {
  promotionId: 'black-friday-2024',
  discountCode: 'BF24',
});

Feature usage:

Ometria.trackCustomEvent('feature_used', {
  featureName: 'wishlist',
  action: 'add_item',
  itemCount: 5,
});

Referral:

Ometria.trackCustomEvent('referral_sent', {
  method: 'email',
  referralCode: 'USER123',
});

Survey completion:

Ometria.trackCustomEvent('survey_completed', {
  surveyId: 'nps-q4-2024',
  score: 9,
});